Video Marketing – Hen House Project
Have you considered Video Marketing – Advertising? Video Marketing – Advertising does have a few advantages over static digital ads. First and foremost, video ads can help a brand connect with their viewership on a much more emotional level as it is an engaging storytelling format.
Secondly, video marketing – advertising can offer several access points that your marketing team can use to reach the most relevant and qualified audience.
A great advertising can create an emotional connection and also allow viewers to become motivated to respond to your Call To Action (CTA). A simple 15 second video when put together well can accomplish your goals of sharing compelling content that connects with your potential clients.
TIPS!
If you are able to convey your message without sound, we advise that. Sound is a fickle thing as you never know who is going to listen to your ad. A simple push of the play button could blast them with sound because they forgot to turn down their volume from a previous listening action. Not your fault, but now your brand will take the brunt of their discomfort. Not fair, naturally, so we recommend no sound.
Have a CTA so your viewers know what you want them to do after watching your promo ad.
Video Marketing – Advertising Guidelines
1. Hosting your video somewhere else is required as we do not host your video files. Size is the main issue here. We recommend that your videos are hosted on YouTube, but a file sharing platform is usually ok. YouTube is the best place to host them as you are getting more “bang for your buck”, as some would say. Marketing on our site is awesome, but you would also get the extra exposure on YouTube.
2. The length of the Sidebar video should be between 15 and 30 seconds maximum. The length of the Homepage Mid Content Video can be up to 2 Minutes Long. IF you have a video you want for the Homepage Mid Content section on one of our city websites that is longer than 2 minutes, please let us know and we will definitely review the opportunities for you.
3. Please note that videos on our websites will not be autoplay when a page loads. This is due to the upcoming new regulations from Google and Safari that want to allow people the opportunity to decide if they want to watch your video ad. In our experience, when someone sees a video with the play icon, 9.9 times out of 10, it is clicked!
4. We have just the two spaces for video marketing – advertising on each and every city website;
– City Home Page Sidebars at the very top. It is the first thing seen in the sidebar when a site loads.
– City Home Page Mid Content below the local events. This is a larger section ad with more dynamic viewership.
Video Marketing Costing
CITY HOMEPAGE SIDEBAR TOP – VIDEO MARKETING SPACE
Maximum Time – 15 – 30 second; single video ad space; (YouTube or File Storage fed only)
30day=$500 | 90day=$1500 | 180day=$3000
Please Visit Our Advertising Contact Form to Arrange this advertising.
CITY HOMEPAGE LARGE CONTENT SPACE – VIDEO MARKETING SPACE
Maximum Time – 1 minute; single video ad space; (YouTube or File Storage fed only)
30day=$750 30 Day MAX AD TIME
Please Visit Our Advertising Contact Form to Arrange this advertising
